The above ad is the latest in Nivea's newest campaign. It shows a clean shaven African American man holding the head of a man with an afro and beard. The internet has been going crazy saying the ad is racist because it says to "re-civilize" yourself by becoming more clean cut. I think people are over reacting a bit to the ad personally....There is also an ad with a white man depicted in the same manner....but no one seems to object to that one. Nivea heard all of the complaints and pulled the ad. they also issued the following statement:
“Thank you for caring enough to give us your feedback about the recent ‘Re-civilized’ NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”
In a longer statement Beiersdorf, Nivea’s parent company, said, “Beiersdorf, as a company, represents diversity, tolerance and equal opportunity. Direct and indirect discrimination must be ruled out in all decisions and in all areas of the company.”
Do you think people are overreacting to the ad?