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Minority Youth Have Huge Media Appetite

Minority youth spend more than half their day consuming media content, a rate that's 4.5 hours greater than their white counterparts, according to a Northwestern University report released Wednesday.


Minority youth media consumption rates outpace their white counterparts by two hours when it comes to TV and video viewership, approximately an hour for music, up to 1.5 hours for computer use, and 30 to 40 minutes for playing video games.


"In the past decade, the gap between minority and white youth's daily media use has doubled for blacks and quadrupled for Hispanics," said Northwestern Professor Ellen Wartella, who co-authored the study along with former Kaiser Family Foundation vice president Vicky Rideout and Northwestern post-doctoral fellow Alexis Lauri.

— Minority youth spend three hours and seven minutes per day using mobile devices to watch TV and videos, play games and listen to music. That's about 1.5 hours more each day than white youth.


— Traditional TV viewing remains most popular. Black and Hispanic youth consume more than three hours daily; whites and Asians more than two hours.

— Access to TiVo, DVDs, and mobile and online viewing increase television consumption to five hours and 54 minutes for black youth, five hours and 21 minutes for Hispanics, four hours and 41 minutes for Asians, and three hours and 36 minutes for whites.

— Black and Hispanic youth are more likely to have TV sets in their bedrooms (84 percent of blacks, 77 percent of Hispanics compared to 64 percent of whites and Asians), and to have cable and premium channels available in their bedrooms (42 percent of blacks and 28 percent of Hispanics compared to 17 percent of whites and 14% of Asians).

— 78 percent of black youth, 67 percent of Hispanic, 58 percent of white and 55 percent of Asian 8- to 18-year-olds say the TV is "usually" on during home meals.

— Black children under six are twice as likely to have a TV in their bedroom as whites, and more than twice as likely to go to sleep with the TV on.


— Asian youth spend more time in recreational computer use: Nearly 3 hours a day compared to 1:49 for Hispanics, nearly 1.24 for blacks and 1:17 for whites.

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